WeatherTech Raceway Laguna Seca Promotes Hayle Leontieff to Director of Partnerships

Monterey, CA (Jan. 30, 2026) - WeatherTech Raceway Laguna Seca (WRLS) today announced the promotion of Hayle Leontieff to Director of Partnerships, recognizing her leadership, strategic vision, and contributions to the Raceway since joining the organization in 2021.

A native of Santa Cruz, Leontieff is a graduate of San Jose State University, where she earned her degree in Hospitality Management with an emphasis in Event Management. She previously served as Events Manager at WeatherTech Raceway Laguna Seca, where she played a key role in delivering world-class events and experiences at one of motorsports’ most iconic venues. In her new role, working with and under the direction of Commercial Director Tim Winski of Array Motorsports Marketing, she will lead the development, sales support, and fulfillment of WRLS’s partnerships program, with a focus on long-term relationship building and exceptional service.

Central to her new role is the creation and execution of Laguna Seca’s “5-Star Service” model - a differentiator designed to elevate partner experience and build a sustainable, diversified revenue base. As Director of Partnerships, Leontieff will oversee sponsorship fulfillment, brand activation, corporate hospitality, premium experiences, value-in-kind partnerships, track and facility rental sales, and donor development.

“Hayle’s ability to combine operational excellence with strong relationship management makes her a natural fit for this role,” said Mel Harder, President and General Manager of WeatherTech Raceway Laguna Seca. “Her promotion reflects both her impact to date and our confidence in her leadership as we continue to grow Laguna Seca’s partnerships platform.”

Leontieff will serve as the primary liaison for raceway brand partners, ensuring contractual obligations and deliverables are met with precision and care. Her responsibilities include coordinating with racing series and sanctioning bodies, collaborating closely with commercial teams, and supporting high-end hospitality and premium partner experiences.

“Partnerships are built on trust, service, and shared goals. I’m grateful for the opportunity to make an impact on this program and to continue elevating how we support and engage our partners,” said Leontieff. “Together, we’ll focus on creating authentic, high-impact experiences that add value for our partners and fans at WeatherTech Raceway Laguna Seca.”

Leontieff brings a background in hospitality and event management, and a deep understanding of the motorsports industry, positioning her to help advance Laguna Seca’s mission as a premier international destination for racing, entertainment, and community engagement.