Welcome and thank you for your interest in covering WeatherTech Raceway Laguna Seca and all the various storylines and events we produce throughout the year. Don’t forget to sign up for our press releases where you will receive any breaking news and updates in your inbox.
Below you will find the applications for Media Credentials or a Content Creator Credential. Media credentials are open to assigned members of the press only and do require a letter of assignment. Acceptance may be denied if the application is incomplete or if our race series partner declines. The Content Creator Program will not gain you access to the photo gates and is only for passionate, informative creators who will work with the raceway directly.
Please reach out to newsroom@laguna-seca.com if there is anything we can help you with. Thank you!
Media Credential Information
Welcome, please use the link below to apply for a 2025 Season Media credential and be sure to read the full instructions.
Media Credential Applications for the 2025 season will open in February.
For questions or concerns please reach out to newsroom@laguna-seca.com
Media Credential FAQs
Who may apply for credentials?
Media credentials are only issued to journalists from legitimate and recognized news outlets. Each individual who needs a credential should apply separately. This includes: newspapers, magazines, news services, racing publications, television and radio. Spouses or significant others may not apply.Internet-only sites will only be considered if they are original news content providers. Enthusiast and fan websites, or those that cover one team or driver, will not be approved for a media credential. Team credentials must be obtained from the team or series.
What do I need to submit with my request for consideration?
Credentials must be submitted with a letter of assignment by the editor with their contact information, should verification be required. Previous proof of published coverage from within the past year may be requested, or recent industry-related coverage.
What are some reasons for denying a request?
The request is considered incomplete if it is not from an approved media outlet or too many individuals have applied from a single outlet. Requests will automatically be denied from individuals in marketing, public relations, sales, etc. Only working journalists are eligible for media credentials.
How do I obtain a photo credential?
Due to insurance requirements, photo credentials are extremely limited and only available to qualified photographers. Photo credentials are generally not provided to freelance photographers or stock photo services who are unable to provide an affiliation to a credible and approved media outlet.
All photographers must attend a mandatory photographers meeting held inside the Media Center to receive numbered photo vests. Meetings are typically held each morning to review vantage points, safety rules, gate access and any event-related updates. Nobody is allowed entrance into the designated photo stations without an issued photo vest.
Are parking passes available?
Upon request and if your media credential is approved, each media outlet will typically receive one parking pass. This is due to the limited onsite parking. Please let us know if there are any mobility restrictions or large amounts of equipment in the space provided on the application.
How and where do I obtain my credentials?
Media credentials and applicable parking will be mailed in advance. Late arriving or international requests must be individually obtained from the media will-call. Photo identification is required. Directions and hours will be provided upon acceptance.
Will I have access to the Media Center?
Media credentials allow access to the Media Center. Seating and Internet access is available on a first-come, first-served basis.
We will have shuttles, results, and refreshments available during certain events.
Thank you for your interest in visiting WeatherTech Raceway Laguna Seca and covering our events. Please contact our Communications Manager with any questions you may have or if we can be of further assistance
Content Creator Program
Welcome to the Content Creator Program for WeatherTech Raceway Laguna Seca
Designed to provide passionate motorsports enthusiasts and content creators with unprecedented access to race weekends, the Content Creator Program aims to reach new audiences and inspire the next generation of fans.
Applications for the 2025 Season will Open in Early 2025
Who Can Apply?
We will be looking for content creators that have a wide reach, represent our brand well, are knowledgeable, informative, playful and interactive, can help us branch into new demographics and are organized in their reporting strategies. Whether that is through a blog, a YouTube Channel, TikTok or something else.
What Happens After I Apply?
Qualified applicants will be asked to join a zoom meeting closer to the date of the event. During this zoom meeting we will go over the specific details of each event, share our social guidelines, seek opportunities for collaboration and review safety guidelines and brand regulations. Denials will be based on capacity.
