Showcase your brand at one of the world’s most iconic racing venues. WeatherTech Raceway Laguna Seca hosts a full calendar of high-energy events that attract passionate motorsport fans, families, outdoor enthusiasts, and visitors from around the globe. We’re always looking to enhance our event weekends with unique activations, specialty products, and memorable fan experiences - and that’s where you come in.

• High-visibility exposure: Connect with thousands of attendees during our major race weekends and special events.
• Engaged, enthusiastic audiences: Our fans love discovering new products, services, and interactive experiences.
• A legendary location: Set against the scenic Monterey Peninsula, our venue provides a dynamic backdrop that elevates your brand presence.

We welcome a wide variety of vendors, including:

• Artisan goods & specialty merchandise
• Food & beverage purveyors (food trucks, concessions, packaged goods)
• Motorsports-related products
• Outdoor, lifestyle, and tech brands
• Interactive fan experiences, demonstrations, and displays
• Family-friendly activities to immersive displays designed to engage fans of all ages

If you’re ready to be part of an unforgettable weekend and put your brand in front of an energetic, diverse crowd, we’d love to hear from you.

Becoming a vendor is simple. Fill out our vendor inquiry form and our team will follow up with details on availability, requirements, and next steps.