WeatherTech Raceway Laguna Seca Appoints Dan Fearing as New Digital Marketing Manager

Dan Fearing, Digital Marketing Manager

Monterey, Calif. [Dec. 12, 2025] — WeatherTech Raceway Laguna Seca is pleased to announce the addition of Dan Fearing as its Digital Marketing Manager, a key role dedicated to strengthening the historic raceway’s digital presence and elevating engagement with fans, partners, and visitors across all online platforms.

Fearing will manage the raceway’s digital strategy, including social media management, digital advertising, content creation, and event-based marketing initiatives while ensuring that Laguna Seca’s digital footprint tells the story of the passion that fuels our fans, the precision that shapes every turn of the track, and the unforgettable performances that make its motorsports and community events legendary.

“This is an exciting time for WeatherTech Raceway Laguna Seca, and bringing Daniel on board strengthens our team as we enter a new era of growth,” said Mel Harder, President and General Manager at WeatherTech Raceway Laguna Seca. “He brings a strong digital marketing background and also hands-on motorsports storytelling experience that will elevate how we connect with fans and partners.”

Fearing brings extensive motorsport experience to WeatherTech Raceway Laguna Seca, having worked both trackside and in post-production with SRO USA, IMSA across the U.S.and Europe, and several major automotive brands. With a background spanning live event capture to high-end branded content, Fearing understands how to spark fan excitement, drive ticket demand, and keep partners engaged across digital platforms.

“Motorsports has a unique energy, where passion, precision, and storytelling all collide at speed. I’m excited to help elevate the way WeatherTech Raceway Laguna Seca shows that experience to the world,” said Fearing. “We’re not just promoting events, we’re building a digital ecosystem that amplifies the community, celebrates the spirit of competition, and invites new fans into the sport. I am looking forward to collaborating with the team, our partners, and this incredible fan base to create content and experiences that make people feel something real – both trackside and online.”

As Digital Marketing Manager, Fearing will lead growth and engagement across Laguna Seca’s key social media channels: Facebook, Instagram, X/Twitter, LinkedIn, TikTok, and YouTube. A strong storyteller with expertise in photography and videography, Fearing will capture on-the-ground content at races, track days, automotive gatherings, and community events—delivering compelling live updates, video features, and visual assets that showcase Weather Tech Raceway Laguna Seca’s vibrant atmosphere on and off the racetrack.