WeatherTech Raceway Laguna Seca Accelerates Global Brand Growth Through Expanded Licensing Agreements

Monterey, CA (Feb. 18,2026) - WeatherTech Raceway Laguna Seca continues to expand its global reach through a growing portfolio of licensing agreements, driven by strong momentum in the racing multimedia and interactive gaming category across both auto and motorcycle racing platforms.

Widely regarded by gamers and racing fans as one of the most iconic circuits in the world, WeatherTech Raceway Laguna Seca is now featured across a broad range of popular interactive racing platforms playable on PC, mobile applications, and consoles, including PlayStation and Xbox. These licensing partnerships extend the Raceway’s legendary brand to new audiences while reinforcing its status as a cornerstone of global motorsports culture.

Interactive Gaming and Simulation Partnerships

WeatherTech Raceway Laguna Seca has maintained long-standing and newly expanded relationships with leading interactive gaming and simulation developers, including:

• Microsoft - The WeatherTech Raceway Laguna Seca circuit has been a core track in Microsoft’s Forza Motorsport franchise (developed by Microsoft/Xbox’s Turn 10 Studios) since its launch in 2005. Each subsequent release, from Forza Motorsport 2 through 2023’s Forza Motorsport, has continued to feature Laguna Seca as a foundational racing circuit.

• Sony Interactive Entertainment - Sony’s Gran Turismo franchise, one of the most successful interactive racing platforms globally, includes WeatherTech Raceway Laguna Seca in Gran Turismo 6, Gran Turismo Sport, and Gran Turismo 7.

• iRacing - WeatherTech Raceway Laguna Seca has long been a core track within iRacing’s PC-based simulation products. A recently executed license agreement expands that relationship to include iRacing’s upcoming INDYCAR console racing game, launching on platforms such as PlayStation and Xbox. The agreement also extends PC rights, with Laguna Seca transitioning from a core track to a premium downloadable content (DLC) offering.

• Kunos Simulazioni - WeatherTech Raceway Laguna Seca has been featured in the Assetto Corsa franchise since its inception. A newly signed agreement extends the partnership to include Assetto Corsa EVO, the franchise’s latest release. Assetto Corsa is among the most widely used racing platforms worldwide, including commercial and professional simulation applications.

• Motorsports Games - WeatherTech Raceway Laguna Seca has been offered as a core track in rFactor 2, one of the most respected simulation platforms in the industry.

• Competition Company Suisse - The Raceway is included in Rennsport, a multiplatform racing game featuring elite circuits from around the world.

• Milestone SRL - Laguna Seca appears in Ride 6, Milestone’s multiplatform motorcycle racing game, expanding the Raceway’s presence in the two-wheel racing category.

• Digital Racers - WeatherTech Raceway Laguna Seca is featured in GT Rivals, a multiplatform interactive racing product.

• The Tiny Digital Factory - WeatherTech Raceway Laguna Seca is featured is their racing game apps Infinite Drive and GT Manager, as well as in their PC racing game Revv Racing.

Beyond digital platforms, Laguna Seca’s licensing program extends into collectibles and consumer products. Mattel licensed the Laguna Seca brand in 2011 for its “Boss 302 Laguna Seca” diecast product line.

To further diversify its licensing footprint, WeatherTech Raceway Laguna Seca will exhibit at the 2026 Licensing Expo, taking place May 19–21 at the Mandalay Bay Convention Center in Las Vegas. The Raceway’s presence at the show underscores its intent to expand into additional categories, including apparel, toys and games, collectibles, and lifestyle products.

“Our licensing strategy allows us to share the Laguna Seca story far beyond the racetrack,” said Mel Harder, President and General Manager of WeatherTech Raceway Laguna Seca. “These partnerships connect new generations of fans to our history while creating sustainable growth opportunities that support continued investment in the Raceway.”

Through strategic licensing agreements and a disciplined approach to brand alignment, WeatherTech Raceway Laguna Seca continues to strengthen its global presence across motorsports, gaming, automotive culture, and entertainment. For more information, visit www.weathertechraceway.com.