StubHub Named Title Sponsor of IMSA Monterey SportsCar Championship at WeatherTech Raceway Laguna Seca

MONTEREY, CA (April 27, 2026) – WeatherTech Raceway Laguna Seca today announced a new multi-year partnership with StubHub, naming the global ticket marketplace as title sponsor of the IMSA Monterey SportsCar Championship. For 2026, the event will be rebranded as the StubHub Monterey SportsCar Championship.

The agreement signals StubHub’s strategic expansion into motorsports, positioning the brand as the center of one of North America’s premier sports car racing events while laying the groundwork for broader, long-term engagement across the racing landscape.

“StubHub is a globally recognized brand that understand the power of live experiences,” said Mel Harder, President and General Manager of WeatherTech Raceway Laguna Seca. “This partnership not only elevates on of our marquee events, it reflects a shared vision to grow the sport and enhance how fans connect with it. We’re proud to welcome StubHub as the title partner of the StubHub Monterey SportsCar Championship.”

As part of a larger, planned entry into motorsports, StubHub will leverage the partnership to expand its presence in the category, integrating ticketing innovation, fan engagement initiatives, and premium experiences designed to make attending live racing more accessible and dynamic for fans.

“Motorsports fans are among the most passionate live-event audiences in the world, and WeatherTech Raceway Laguna Seca is exactly the kind of iconic venue where we want StubHub to show up,” said Matthew Stallknect, Director of Motorsports Partnerships at StubHub.  “Through our Open Distribution partnership, we’re putting more tickets in front of more fans, making it easier than ever to get into the seat and experience the race live. This is just the beginning of how StubHub will grow its presence across motorsports.”

Held May 1-3, 2026, the StubHub Monterey Sports Car Challenge will feature the IMSA WeatherTech Sports Car Championship, showcasing top manufacturers and world-class drivers competing across multiple classes, including GTP, GTD PRO, and GTD.  The action-packed weekend will also include a full slate of support races and immersive fan experiences both on and off track.

The partnership underscores WeatherTech Raceway Laguna Seca’s continued momentum in attracting major global brands and delivering best-in-class motorsports events, while providing StubHub with a high-impact platform to engage a passionate and growing audience.

For more information and tickets, visit stubhub.com.

About StubHub

StubHub is a leading global ticketing marketplace for live events. Through StubHub in North America and viagogo internationally, StubHub services customers in over 200 countries and territories, supporting over 30 languages and accepting payments in over 45 currencies – from sports to music, comedy to dance, festivals to theater.  StubHub offers a safe and convenient way to buy or sell tickets to live events across the world for memorable live experiences.